Changing Your World E-Newsletter - September 2017  
Your One-Stop Marketing Solution!

Helping You Change the World
by Growing Your Organization
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Growing Your OrganizationIn this issue, just like every issue of Changing Your World, we provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles both informative and helpful to your marketing strategy.

 

5 Differences between your Mailbox and your Inbox that every Marketing Manager will Love!

With oversaturated inboxes and increasingly shrinking attention spans, many companies and non-profits have understood the value of integrating direct mail marketing into their campaigns. If you’re still on the fence about the relevancy of direct mail today, here are 5 reminders regarding the key differences between your mailbox and your inbox.

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Featured Lists

arrow3 Religious Direct

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arrow3 Humanitarian

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arrow3 Christian Donors in

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arrow3 Christians for Israel

arrow3 United States
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arrow3 Western Center
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arrow3 Law and Justice Donors
arrow3 City Mission Ministries
arrow3 Heirloom Audio
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3 E's of Copywriting

Is It Okay to Delete Inactive Donors From Your Database to Keep Costs Down?

It may be tempting to routinely purge inactives from your database to help offset costs, however, this is really not a good justification to delete lapsed donors. In fact there is really only one instance when removing constituents from your database is a good idea…

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Choices Every Fundraiser Faces

Why Direct Mail Marketing Is Far From Dead

Despite the claim the internet killed direct mail, it continues to be the top channel for direct response. In fact, according to a recent study, direct mail’s response rates can be up to 30 times higher than that of digital! And this is only part of the reason why direct mail marketing is still utilized by both small and giant organizations around the globe…

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Optimize Your Direct Mail Campaign

7 Ways to Build Donor Retention and Create Highly Committed Donors Who Love You

Are you building highly committed donors? Are your donors giving loyally and regularly to support your mission and ideals? If it feels like many of your donors have become “one-night-stands”, it may be time to start tweaking your methods and communications. Here are 7 ways to get you started….

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Donor Fatigue?

#1 Year-End Fundraising Mistake: A Weak Ask

If your year-end fundraising campaign between now and December consists of one or two letters followed up by a handful of emails, you are leaving money on the table! All too often, nonprofits simply do not ask enough (or ask improperly). And with the end of the year approaching, these mistakes could be costly indeed. Find out how to beef up your campaigns to end the year on a high note!

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