Changing Your World E-Newsletter - July 2017
Your One-Stop Marketing Solution!

Helping You Change the World
by Growing Your Organization
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Growing Your OrganizationIn this issue, just like every issue of Changing Your World, we provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles both informative and helpful to your marketing strategy.

A Cautionary Tale:
Gift Solicitation Gone Wrong

When approaching a major donor for a gift, chances are your first thoughts may be to gather your “A-team” (e.g. senior management) for your visit, in order to balance the stakes in your favor. Unfortunately this is not the correct mindset to have when planning a meeting with a donor. Here is an account of a gift solicitation gone wrong, and how you can avoid a similar encounter.
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Featured Lists

arrow3 Catholic Direct

space Mail Donors

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arrow3 Direct Mail Donors

space to Children’s Causes

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arrow3 Spanish Speaking

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arrow3 Spanish Speaking Catholic

space Direct Mail Donors

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arrow3 Direct Mail Donors
space to Veteran’s Causes

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arrow3 Health Donors
space that Love Mail
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arrow3 Humanitarian
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arrow3 Religious
space Direct Mail Donors
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arrow3 Republican Donors
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3 E's of Copywriting

3 Reasons Paper Lives On

Despite initial claims that digital media would soon dominate the marketing field, direct mail continues to live on. If you have ever wondered why this is, read on for three reasons why direct mail continues to prevail and why digital channels may never monopolize the playing field.

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Choices Every Fundraiser Faces

5 Steps for Creating a Direct Mail Campaign that Works

Direct mail has proven to be a marketing powerhouse. However, as with any successful venture, it is important to plan and budget your resources into doing it right. Here are 5 steps to help you in creating a direct mail campaign that works.

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Optimize Your Direct Mail Campaign

5 Things Not to Do in Direct Mail

Knowing what NOT to do in direct mail can be as important as following best practices. Here are 5 major mistakes to avoid to help ensure your direct mail is the best that it can be!

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Donor Fatigue?

Millennials Start Displaying Inclination to Give

Millennials are the largest growing generation (currently surpassing Baby Boomers). And while they may still have a way to go to out-give previous generations, understanding their giving habits is essential. Data from a recent study commissioned by Dunham + Company offers some fascinating insight in millennials' inclination to giving.

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