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Helping You Change the World
by Growing Your Organization

Growing Your OrganizationIn this issue, just like every issue of Changing Your World, we provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles both informative and helpful to your marketing strategy.

6 Surprising Direct Mail Super Powers

In a world saturated with digital distractions pining for our attention, marketers and fundraisers often forget (or abandon) the ringer in their playing field which can elevate their efforts above the competition: direct mail. Digital advertising may appear to be the heavy hitter , but direct mail offers something no email or social media ever could. Tangibility. And that’s just one of its many super powers!
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Featured Lists

arrow3 Solutions From Science

space Buyers Masterfile


arrow3 $100+ Christian

space Ministry Donors

arrow3 Pro Israel Supporters

arrow3 Stop Islamic
space Aggression Activists

arrow3 Law And Justice Donors
arrow3 United States
space Justice Foundation
arrow3 Homeschool World
space Buyers And Subscribers
arrow3 Liberty Tree
space Alliance Masterfile
arrow3 Stop Islamic
space Aggression Activistss
3 E's of Copywriting

You Choose - 90 Cents or a Dime

Online giving plays an important role to your fundraising program. However, according to a recent study, it is NOT the most important role. 90 cents (on average) of every dollar raised is still attributed to offline fundraising…and those who are “saving money” by exclusively utilizing online channels are actually losing a great deal of money for their organization!

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Choices Every Fundraiser Faces

Millennials Not as Selfish as Perceived

The ECFA has recently released research which studies the giving patterns of the largest generation – millennials. If marketing to millennials still seems to be a foreign concept to your organization, read on. These significant findings may (or may not) surprise you.

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Optimize Your Direct Mail Campaign

4 Reasons Why Direct Mail Is a Killer Marketing Strategy Now

Why has direct mail continued to endure? Why would online marketing giant (Amazon) continue to promote its signature products with direct mail and not rely on email and other forms of digital media? The answer is really quite simple. Because direct mail works.

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Donor Fatigue?

Your Donors Are Your Partners

If you are noticing a plummeting retention rate in your organization, it may be time to take a step back and ask yourself: How are you viewing your donors? As an ATM machine? Or as a partner who is working together with your organization or ministry?

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