Changing Your World E-Newsletter - August 2016
Your One-Stop Marketing Solution!

Helping You Change the World
by Growing Your Organization
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Growing Your OrganizationIn this issue, just like every issue of Changing Your World, we provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles both informative and helpful to your marketing strategy.

3 Reasons Fundraisers Should Invest in Deceased Suppression Processing

Removing deceased individuals from your list is a vital task, and a service Response Unlimited inexpensively provides (call Matt at 540-943-6721). But if you’re a non-profit, there are some cautions to blindly deleting these names without finding out if their estates, spouses, or foundations are still interested in giving to your organization
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Featured Lists

arrow3 Conservative Legal

space Defense Supporters

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arrow3 Heirloom Audio

space Adventures Buyers

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arrow3 Stop Islamic
space Aggression Activists

arrow3 Bundy Defense Fund
arrow3 Homeschool World
space Buyers And Subscribers
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arrow3 Obama’s Eligibility

arrow3 Messianic Outreach
space Donors & Buyers

arrow3 Midnight Call Magazine

arrow3 Concerned Christians
space For America’s Future

arrow3 News From Israel

3 E's of Copywriting

25 Direct Mail Statistics for 2016

If you are the type who enjoys going over anylytics and data, then the following compilation will be right up your alley! Here are 25 to-the-point statistics that reveal why direct mail plays such an imperative role in your marketing campaign.

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Choices Every Fundraiser Faces

Your ROI Is in the Mail

If your direct mail piece can make your reader smile, you are doing something right! Here are two examples of pieces that were not only enthusiastically opened, but also powerful conduits to the organization’s online presence.

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Optimize Your Direct Mail Campaign

Postal Promotions: Reduce Postage Costs and Improve Response Rates

In recent years, the USPS has offered incentives and programs to encourage marketers and fundraisers to fortify their promotional efforts with direct mail. Here are six money saving USPS promotions for 2017 (and two promotions available to take advantage of in 2016)!

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Donor Fatigue?

Direct Mail for All Generations

Despite what some may claim, the “older” generation isn't the only group who respond to direct mail. By limiting your tests to a specific age group, you risk isolating your results from a huge chunk of the population! It’s important to remember however, that one net does not encompass all. Here are four generations who respond to direct mail, and insight on how you can uniquely craft your mail to appeal to each group!

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