Changing Your World E-Newsletter - June 2016
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Helping You Change the World
by Growing Your Organization


Growing Your OrganizationIn this issue, just like every issue of Changing Your World, we provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles both informative and helpful to your marketing strategy.

The 3 Rules of Donor Prospecting

Direct mail prospecting has proven time and again the most cost-effective method for attaining new donors. However, it is essential for your organization to understand three fundamental rules of donor prospecting. Without a good grasp of these rules, many have prematurely ended their donor prospecting and forfeited outstanding long-term financial benefits.
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Featured Lists

arrow3 Conservative Legal

space Defense Supporters

arrow3 Freedom Watch

arrow3 Homeschool World Buyers
space and Subscribers


arrow3 Liberty Tree
space Alliance Masterfile

arrow3 Stop Islamic
space Aggression Activists
arrow3 IslamoWatch
arrow3 Verified Churches
space in America

arrow3 Second Amendment Shield

arrow3 Pro-Life Donors By Choice
3 E's of Copywriting

13 Timeless Lessons from the Father of Advertising

He’s been called “The Father of Advertising”, and indeed, David Oglivy has created some of the most iconic (and successful) marketing campaigns to date. And while there is certainly much we can learn from Oglivy’s advertising campaigns, some of the best lessons left behind by Oglivy focus on productivity, branding, and research…

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Choices Every Fundraiser Faces

A Copywriter’s Roadmap

Your copy can make or break your marketing venture. And whether it be B-to-B, B-to-C, selling goods in a catalog, or fundraising, it’s always a good idea to take a step back from time to time, and review the fundamentals that are the backbone for exceptional copywriting.

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Optimize Your Direct Mail Campaign

True or False: Debunking Direct Mail Myths

Unverified preconceptions can be a dangerous thing, especially when it comes to making marketing decisions. Thankfully, it has never been easier to research and lay to rest assumptions that are based more on myth than fact. Move over Mythbusters, here are three common myths surrounding direct mail – debunked!

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Donor Fatigue?

Story Collecting Tip – How To Collect Donor Stories

As a non-profit, you may think that program staff are your greatest asset for stories. And while they are certainly vital to your organization, it’s important not to forget about one of the greatest faucets for stories in your arsenal…your donors! Here are four tips to collect and integrate fantastic donor stories into your fundraising strategy.

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