Changing Your World E-Newsletter - January 2016
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Helping You Change the World
by Growing Your Organization


Growing Your OrganizationIn this issue, just like every issue of Changing Your World, we provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles both informative and helpful to your marketing strategy.

10 Essentials for a Killer Thank You Letter

An effective “thank you” letter is an important first step in fighting attrition and establishing long-lasting relationships with your donors. Here are 10 essential ways to craft a killer “thank you” and have your letter leave a lasting impression...
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Featured Lists

arrow3 Conservative Legal

space Defense Supporters

arrow3 Anti-Obama Donors

arrow3 Hillary Clinton
space Accountability
Project - HillCAP

arrow3 Defend Israel Donors
arrow3 Homeschool World
space Buyers And Subscribers
arrow3 Liberty Tree
space Alliance Masterfile

arrow3 Second Amendment Shield

arrow3 Registered Republican
space Donors

arrow3 IslamoWatch

3 E's of Copywriting

Three Key Giving Trends That Will Impact Ministries

Although there are more than a few trends that will impact nonprofits in the coming year, three major trends in particular, will influence Christian nonprofits and the donations they receive...

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Choices Every Fundraiser Faces

Message & Media: 48 Copy Starters for Letter and Email

The first sentence of your letter or email is critical for capturing the attention of your reader. Unfortunately, this opening line can also become an area of frustration for writers. Not to fear! Here are 48 ideas to try the next time you're struggling with your latest copy...

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Optimize Your Direct Mail Campaign

How to Turn Social Media Supporters into Donors

Turning social media supporters into long-term donors is one of the biggest problems plaguing fundraisers. And many times non-profits may find themselves floundering on social media with posts, updates, and links. While there may be no catch-all answer to this conundrum, there are some effective methods you can use to make the most of your social media investment.

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Donor Fatigue?

When Personalization
Goes Too Far

Personalization is an excellent and vital way to advance your brand or strengthen relationships. Sometimes however, personalization can be taken too far, and may do more harm than good, such as in this real world example received by a customer in the mail…

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