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In this issue, just like every issue of Changing Your World, we provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles both informative and helpful to your marketing strategy.

15 Most Common Direct Mail Mistakes

When used correctly, direct mail can be a marketing wonder. Without some planning and consideration however, your campaign can quickly land into some hot water. Here are 15 common pitfalls for you to avoid to ensure maximum return on your next direct mail campaign...
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Featured Lists

arrow3 Conservative Legal
Defense Supporters

arrow3 Justice PAC

arrow3 Religious Freedom

space Coalition

arrow3 Defend Israel Donors

arrow3 Western Center
space For Journalism

arrow3 Elijah List Prophetic
space Opt-In Email Subscribers
arrow3 Liberty Tree
space Alliance Masterfile
arrow3 End Obama’s
space Tyranny Donors

arrow3 Second Amendment Shield

arrow3 Parable Christian
space Consumers

Fall in Love With Direct Mail
All Over Again

Marketers sometimes make the mistake of brushing aside direct mail for the “newest and latest” social media or digital marketing channel. The truth is, when it comes to digital vs. print, readers prefer print. And not just Baby Boomers or Generation X-ers, but Millennials as well! Here’s why…

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Infographic: Who’s Looking At Direct Mail?

Still not convinced that direct mail resonates an impact? This informative infographic gives a comprehensive run down on who is really looking at direct mail. The numbers may surprise you...

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Remember the Gremlins
(I Mean Donors)

Like the gremlins from the 1984 movie, there are do’s and do not’s when it comes to new donors. The right steps can lead to a healthy budding relationship. The wrong steps can lead to a mean baby gremlin. Are you being good steward of your new donors?

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10 Things You Shouldn’t Do When Designing An Email

Although it may be temping to crank out an email as quickly as possible, taking a step back to review your design may help you avoid a huge disappointment. Read on for 10 things you should avoid when designing your next email…

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