Growing Your Organization
 In this issue, just like every issue of Growing Your Organization, we provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles both informative and helpful to your marketing strategy.
If you are interested in a particular topic, or simply have a question, comment or concern, please contact us today using our online form or call us at (540) 943-6721 and we will be happy to assist you in any way possible.
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Making the Right Call
Any experienced marketer will tell you that it is much more cost effective to re-engage a lapsed donor then to obtain a new one. But how do you re-connect with these donors when they have stopped responding to direct mail? Sam Walton, founder of Wal-mart, makes a suggestion: "Look to..." Read More
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A New Reality For Direct Mail
Recent major changes from the U.S. Postal Services are forcing direct mail vendors to make adjustments for slower mail delivery and creating new challenges for clients down the road. Which postal changes will have the greatest impact on your organization? Read More
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10 Email Mistakes That Cause Campaigns to Underperform
(and How to Fix Them)
Could you be killing your campaign ROI? Read on to see the 10 worst practices that many make in the email marketing industry, and how you can avoid them. Read More
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10 Steps to Getting Your Email Message Just Right
Now that you've learned of 10 potentially fatal marketing email mistakes (and how to avoid them), here are 10 steps you can take in order to boost your email marketing program to its full potential. Read More
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