The Ring of Truth - Direct Magazine

Feature Films for Families has built an 18 million-name database consisting of customers and prospects. These prospects have all been recommended by existing customers, who allow the family entertainment firm to use its names during introductory calls.

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Scientific tests show that donors who have signed up for a nonprofit's e-newsletters may be 18-20% more likely to respond to direct mail fundraising offers.

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When PraiseBanners mailed 10,000 1999 catalogs late last year, the company cut its expenses and generated more than $25,000 from long-lost customers... all with only a $5,000 investment. Talk about a good ROI.

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Most all of us get a few HTML emails per day in our inboxes (and some get many more than a few). HTML can be a great tool if it is used correctly, however many HTML emails contain design flaws that can not only send your message straight to the Deleted Items folder, but create delivery problems as well.

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It's proven that the best campaign you can create is a letter campaign, but letters involve a lot of time and money. So how can you keep in touch with your customers/donors? Try a postcard.

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