Three Fundamental Rules of Donor Prospecting - Response Unlimited

Is direct mail prospecting really cost-efficient? Does it actually work? The author answers from his 20+ years of experience in the direct mail industry, giving three fundamental rules of donor prospecting that are essential for any organization to learn. Learning these three rules is critical to ensure that any donor prospecting campaign becomes a winning success!

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The author is writing a book, tentatively titled "The Persuasion Manifesto"--a compilation of the most successful persuasive communications techniques ever developed. Some of the best persuasion techniques for your direct marketing appeal are presented here!

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The "from" line is the No. 1 piece of information people use to determine whether they'll open an e-mail, according to a recent survey. Spam, virus threats, and unwelcome pornographic photos all lead people to check to see who the sender of an e-mail is before they click on it.

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When you're promoting to a limited universe of e-mail prospects, it can be challenging to boost or even maintain response rates. Read this case study of how one company experimented with new creative e-mail techniques to arouse new customer interest.

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Some marketers proudly declare that the era of direct mail is over, having been eclipsed by e-prospecting. Others aren't so sure. Howard J. Sewell offers a well-written, balanced view on this current debate, giving the pros and cons of e-marketing.

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