E-mail Ascends - Direct Magazine

E-mail can be a very cost-effective, high-response-rate vehicle. E-mail responses start almost instantly and you get them all in a few days. E-mail advertising revenue is projected to reach $1.26 billion in 2002.

Full Article...

At the rate one New York City hotel chain is going, within a few years the only paper marketing it will be doing is room comment cards. On Sept. 20 it kicked off a 165,000-name e-mail prospecting campaign--its biggest foray into e-marketing to date.

Full Article...

Hachette Filipacchi Media U.S. Inc. dipped into e-mail for the first time as part of its renewal series for Woman's Day and Car and Driver magazines. The overall response rate was terrific: 4% of the recipients renewed--and the e-mailing lifted the direct mail response higher, too.

Full Article...

A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from integrated marketing services provider Vertis.

Full Article...

A 750,000-piece direct and e-mail campaign to stir up interest in the Mazda Tribute SUV has generated responses 7% higher than forecast.

Full Article...