The Future of Direct Mail

Direct mail has served as an extremely useful marketing tool in the past, and although some may claim that it is losing its relevancy, a recent interview with leading copywriters and direct marketers (performed by Ethan Boldt of Inside Direct Mail) shows that the future of direct mail is brighter than one might think...

Full Article...

With decreasing response rates, many nonprofits are feeling pressure to cut back on donor acquisitions. However, while this may save money now, in the long run it could be disastrous on revenue. Don Austin (May Development Services) gives advice on how your organization can lower acquisition costs without placing your future direct mail revenue in jeopardy...

Full Article...

Although it may go without saying, finding new donors can be expensive. Re-connecting with lapsed donors can be much more cost-effective, and many nonprofits are taking the initiative...through the telephone. "About 20 percent to 40 percent of the typical lapsed donor file is willing and able to contribute" states Nick Stavarz, president of Synergy Direct Marketing Solutions, " The phone is an effective tool for getting those donors back into a current relationship of support"...

Full Article...

Having trouble winning over potential donors? It may (or may not) come as a surprise that many donors can be wary and skeptical of giving to charitable organizations. The solution? Build their trust. Here are some steps you can take...

Full Article...

Although a ministry's brand may have been previously successfully, it is important to continually introduce ones brand to new generations in order to maintain relevance to a new, different audience. If it feels as if your ministry's brand has lost contact with today's generations, this article may provide insight on getting reconnected...

Full Article...