A Bad Gmail Rising

While Gmail may still hold third place in email services, its rapid growth could spell trouble for Yahoo, Hotmail...and marketers. "When compared to Yahoo, Hotmail and AOL, Gmail is the most difficult to communicate with and to understand why you, as a legitimate mailer, may be having your mail filtered or blocked...

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In this day in age, marketers need more and more to have their campaign stand out in the crowd. Alan Rosenspan (president of Alan Rosenspan & Associates) lays out 5 ideas you can use to keep your marketing efforts from becoming "re-runs"...

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If your eyeing social media as your next marketing venue, but aren't sure how to make it work, this article may be for you. "First, social marketing efforts need to be driven by content, not vice versa," writes Michael Greenberg (Loyalty Lab)"Without content, there is not a whole lot to talk about..."

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"For Perpetual Use" Three words to watch out for in a pitch for an email. Spot this phrase, and you will want to steer clear of that list and possibly the vendor altogether. Here's why...

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In this article, testimonies from religious nonprofit organizations (such as the UJA-Federation of New York) reveal how opening up a dialogue between themselves and their donors not only boosted donations, but also allowed connections with future major donors through a younger demographic...

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