Fundraising 101 : 10 Things You Need to Know About Reactivating Lapsed Donors

Chances are you may have run into the challenge of trying to reunite lapsed donors with your organization. Lawrence Henze (managing director at Target Analytics) discusses steps which you can take to not only recapture these donors, but also prevent your donors from lapsing in the first place...

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During the present economic slumber, many donors may be cutting back on contributions to their favorite charities. However, many charitable organizations are still showing strong donation activity. An assemble of industry thought leaders attending the recent Bridge to Integrated Marketing & Fundraising Conference offers insight to the present active donor situation. "We still have slightly more than eight million active donors, which has actually ticked up a little bit..."

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Everyone makes mistakes, and marketers are no exception. The key to success is to learn from and correct mistakes so that they will not hinder your organization in the future. Laid bare are six mistakes that - when left unattended - could severely hamper your email marketing endeavor...

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Does is seem like your best marketing efforts are being ignored? The reasons may be more black and white then you think. Competition for one's attention on a daily basis is huge. In fact, researchers say that an individual may be bombarded with anywhere from 1,500 to 3,500 requests for attention a day...

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Although a social network such as facebook may seem like an appealing marketing medium to non-profits, the advantages may be smaller than you think. Continue reading for three things to watch out for when marketing on facebook, as well as tips on how to achieve the most success.

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