There Must Be 50 Ways...to net more dollars - even in the worst economic times.

As a fundraiser, missing an unplugged hole in your investments (especially in today's economy) could spell disaster for your efforts, and may cause you to lose precious donors. While it may not seem important at first, making small improvements will aid your organizations and can add significantly to your net income...

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Because of rising cost, email has become a popular alternative to direct mail on the marketing front. However, there are several important things to consider when adding email addresses to your list.
"The most important part is to get the list cleaned up." writes Robert Dunhill (Dunhill International List Co)" Get first names first and surnames second..."

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When you've been dissed online, be sure to respond quickly, honestly and appropriately.

Although the internet has opened the doors for a seemingly indefinite amount of freedom in speech and communication, not everyone is set out to change the world for the better. What steps should you take to protect your brand, service, or organization if and when someone speaks negatively against you online?

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In this informative interview, Philip Kotler, marketing wiz and author of "Chaotics: The Business of Managing and Marketing in The Age of Turbulence", gives insight on how to predict and adapt to change in a fluctuating and often capricious economy while at the same time retaining a close relationship with your loyal customers...

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Keeping up with what's "hot" in the ever-changing fundraising trends can be quite demanding and elusive. Fortunately, Sarah Hoddinott (Advanced Solutions International) gives advice on how to adapt your organization's development plans in order to gain the best results...

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