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Vol. 47, Issue 21, 08/10/2010
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Welcome to this edition of Growing Your Organization! In an effort to better serve your organization, we have switched to using Constant Contact for our e-mail blasts. Please feel free to subscribe or unsubscribe using the links provided below. As always, we try to provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles below both informative and helpful to your marketing strategy.
If you are interested in a particular topic, or simply have a question, comment or concern, please contact us today and we will be happy to assist you in any way possible: info@ru-lists.com or call us at (540) 943-6721.
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Shorter Subject Lines Rule: MailerMailer
A recently released study by MailerMailer showed that emails with subject lines consisting of 35 characters or fewer received significantly high opens and click-though rates versus email with subject lines containing more than 35 characters...
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Article...
The Not-for-Profit Surge
While it may (or may not) surprise you, many charities are doing better than expected in these rough economic times. A study by Christianity Today magazine revealed that over one-third of participants expected to give more in 2009 than they had previously given in 2008...
Full
Article...
Easier Said Than Done: Choose Your Budget-Cut Battles Wisely
Deciding what to cut in your fundraising budget can be one of the toughest decisions you may face. While not all cuts may kill you, some may certainly hurt more than others. If this dilemma sounds familiar, then this article is a must! Jeff Brooks (Merkle) gives some help on what to let go, and what to fight for...
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Article...
Three Keys to Making Direct Mail a Success for You
Direct mail DOES work! In his brief but informative article, Joe Vitale of Hypnotic Marketing covers three key areas that must be covered in order to make direct mail work!
Full
Article...
Know Your Target Market
Knowing a generation's demographics is a must in order to successfully reach as many individuals as possible in your target market. This guide to demographics will help you get a better grasp on the "lifestyles of the five very distinct generations"...
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Article...
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