Dobkin's Top 10 Direct Marketing Recommendations for a Tough Economy

Economy got you down? Jeff Dobkin, who has written five books on direct marketing, shares 10 of his personal best recommendations to "tough out" a rough economy...

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Mid-level donors may not be any more or less committed to an organization then a low-dollar donor; however, the giving capacity may be significantly higher. "According to Dan Doyle, (president and CEO of Mal Warwick Associates) "Mid-level giving is the backbone of most of our clients' programs and most of the direct marketing industry...and it's the area where we suggest clients invest more because they will indeed get more out of it..."

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Despite your best efforts to create a well crafted message and subject line, your email may still be brushed aside and deleted from inboxes. Don't become discouraged. Re-mailing may give your message a second chance to be opened and read without additional investment...

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Did you know that: 81% of households will read or scan direct mail and nearly 33% of consumers go online to respond to direct mail? Not surprisingly, direct mail is one of the most effective and profitable marketing tools available to businesses today...

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As a direct marketer, being down on your results is essential to determine future strategies which in turn are essential for more successful campaigns. While e-mail measurement as a whole may be a broad field to tackle, this article will help highlight important areas which help you be sure your list "measures up"...

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