Needs, Wants and the Absolute Importance of Relevance

"Being frugal is in." In our current economic struggle, individuals are currently being more frugal than ever with their money, and donors are no exception. Relevance is essential to insure that your appeal stands out above the "crowd" to your donors.

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As a mailer, you desire to make the best lists selections possible for your organization. Of course, for many, this may be easier said than done. Continue on, for some helpful and informative advice from Rick Brough (director of consulting services, Transcontinental Database) to help you with your list choosing...

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With 2009 still young, the marketing industry faces many challenges down the road with peril or success around every turn! Craig Huey, president of Creative Direct Marketing Group shares six forecasts for 2009 to help you gain an edge in the new year...

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Inevitable, many subject lines will end up in the spam filter. How can you be sure your organization's emails won't end up in the same boat? "Experts agree that emails and their subject lines should carry a degree of expectedness..."

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Rookie mistakes can happen to anyone...including copywriters. Starting with the letter, ignoring the response device, and failing to consider donor benefits, are all some typical rookie mistakes that can befall copywriters. However, there are ways to avoid these footfalls, and assemble pro-worthy work...

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