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In every issue of Growing Your Organization we try to provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles below both informative and helpful to your marketing strategy.
If you are interested in a particular topic, or simply have a question, comment or concern, please contact us today and we will be happy to assist you in any way possible: ListUpdate@ru-lists.com or call us at (540) 943-6721.
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List Broker's Creative Division Astounds Mailers with an Average Return on Investment of 121 Percent!
List Broker's Creative Division Astounds Mailers with an Average Return on Investment of 121 Percent!
In fact, the company has generated 153,280 donors for their creative clients at a net profit of 34 cents per new donor -- and nearly half of all the new donor acquisition packages the company creates generates a profit.
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Article...
Making The Case: Times Are Tough. You Should Be Tougher.
Recently, aggressive, donation-hungry, political, organizations coupled with a struggling U.S. economy have made it even tougher to receive donations for nonprofit organizations. Herschell Gordon Lewis (Lewis Enterprises) discusses strategies to implement in your fundraising endeavors for a challenging year.
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13 Tips for Pitching Your Story
Getting your company name into the public's eye plays a vital role in your company's growth and survival. For some organizations, this may be easier said than done, however the following article elaborates on key tips to help your company's name stand out from the rest.
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Donors Want More: Most Are Not Extremely Happy with Nonprofit Interactions.
A recent study by market research company Campbell Rinker shows that while 83% of donors say their experience "met expectations"; it also leaves "more room for improvement for nonprofits to wow their donors". . .
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Help Boomers Plan Their Giving
With the "Baby Boomer" generation beginning to retire, many preparations come into play, including donations to charity. St. Jude's Children's Research Hospital in Memphis has used gift planning to utilize this opportunity to achieve nearly $1 million in IRA gifts and nearly double their response rate from the previous year. Read on for details on their success story and gain insight and inspiration for your organization. . .
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