Vol. 32, Issue 6
08/27/2008

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In every issue of Growing Your Organization we try to provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles below both informative and helpful to your marketing strategy.

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When It's Time for a Turnaround

Recent difficult times have been taxing on many nonprofit organizations. Operating strategically for maximum efficiency is now crucial for cash flow. In this recent article, are discussed steps to "transform" your organization to help your revenue woes. . .

Full Article...


The Number One Reason Donors Stop Giving

What is the number one reason donors stop giving? The answer may (or may not) surprise you. Read on to learn how to keep your beloved customers, with these helpful tips by Rebecca Ruby (fundraising123.org) . . .

Full Article...


Coming Clean - How To Get The Most Impact From List Hygiene

Let Response Unlimited help you put this article into practice today!

Although a direct marketer's list may be the most important factor for their marketing goals, the delivery process may come in as a close second. Simply stated, the most exquisite package is useless if it does not reach its target market. Having properly maintained list hygiene can help ensure that your mailing will reach your intended audience. . .

Full Article...


The 3 Things To Avoid When Emailing Your List

An opt-in list can be very useful to your organization for sending updates, promotional newsletters, catalogs, etc. . . However, care should be taken to avoid problems with the law, your internet service provider, or subscribers wanting off your list.

Full Article...


Study Shows Mail Donors Are More Reliable

Mail vs. online donors? Benchmarking analysis of 12 national charities show that "while online donors tend to be a valuable new constituency for nonprofits, their loyalty trails that of direct mail donors". . .

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