Read It or Delete It?

E-mail newsletters can be an invaluable tool for your business to share news and information, and also to attract business. However, with inboxes clogged with mail, spam and other newsletters, how can you be sure your newsletter gets read? Read on to learn how to keep your subscribers engaged...

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Kicking bad habits can be a hard thing to do, and ineffective fundraising habits are no exception. Thankfully, the successful conquering of these habits will aid your fundraising results and your organization...

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According to a recent survey from the Kern Organization, Direct marketers are spending large chucks of their budget on customer acquisition, while customer retention and cross selling are receiving considerable less. "Unlike in prior recessions, customer acquisition is still extremely important," says Russell Kern, president of the Kern Organization...

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Knowing who your best donors are, and locating similar donors will save your organization money, and help your donation amount increase. Amy Houke of DMW Direct discusses tactics on how to uncover vital data about your potential donors...

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As a marketer, it is vital to make your message clear to the majority of your email audience. In his article "Design for your eight e-mail audiences", Stefan Pollard, (director of consulting services, EmailLabs), writes on the eight email audiences you may face, and what tactics to use to ensure your message is read (and comprehended) by everyone.

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