8 Direct Mail Devices to Increase Involvement

Your letter, brochure, and order form all work together for your direct mail response. With this in mind, Dean Rieck, president of Direct Creative, gives eight ideas on how to utilize involvement devices to boost the response of your direct mail piece even more!

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According to a recent survey helmed by Wilson Research Strategies, hard economic times have sent charitable contributions by Christians into a downward spiral. In fact, of the Christian adult population studied, nearly half have significantly reduced contributions. . .

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With the many factors which come into play during the construction of a mailing piece, the most important factor - quality - may often be neglected. In his article, Dennis Fay lays out and discusses guidelines to render your mailing piece the way you want it.
And be sure to contact Response Unlimited for all of your production needs! Not only can we save you money, but quality is unsurpassed. . .

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High fuel prices, declining housing prices, a faltering U.S. dollar, - chances are your business isn't the only one thinking of pulling back marketing efforts. However one expert takes an opposite point of view. In an interview with The Wall Street Journal, Stefan Tornquist of MarketingSherpa Inc. elaborates on how small businesses can build, rather than decline, their marketing in a slumbering economy...

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Many businesses understand that nothing is more important then their prospect list, but very often overlook the best source for their list - inside the company!
Before forking over the finances to buy or rent an outside, check out these commonly overlooked in-house sources. You may be surprised with the results...

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