Vol. 29, Issue 1
01/14/2008

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In every issue of Growing Your Organization we try to provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles below both informative and helpful to your marketing strategy.

If you are interested in a particular topic, or simply have a question, comment or concern, please contact us today and we will be happy to assist you in any way possible: ListUpdate@ru-lists.com or call us at (540) 943-6721.

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12 Tips To Evaluate Direct Mail Copy -- Before It Goes Out!

Despite striving to make sure your copy is just right, there's no way to know if your direct mail sales letter really is ready to be mailed, right? Wrong! Here are some quick guidelines on evaluating direct mail copy . . .

Full Article...


11 Strategies to Get Your Message Past Spam Filters

Use of email filters to stop spam and unwanted messages sadly has snagged many a marketing effort. Don't miss these techniques so your e-newsletters doesn't become yet another missed opportunity . . .

Full Article...


Three Ways to Use Art on Your Canvas -- the Outer Envelope

An outer envelope often is a blank canvas. While words carry a good deal of weight, pictures are worth a thousand of them. So here are three tried-and-tested methods of using art on the outer to boost the bottom line . . .

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11 Ways to Test and Improve Your Direct Mail Offers

Looking for breakthrough results from your planned campaigns? Then you'll need to be testing two crucial components -- list selection and your offer -- with these 11 ideas that ensure a great response . . .

Full Article...


What?! Accepted Direct-Mail Techniques Are Merely Myths?

Many don't realize it, but mythology clouds direct-mail techniques. Slavishly following these myths incurs unnecessary expense and lowers returns. To improve your per-dollar yield, dispel such marketing myths as . . .

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