Growing Your Organization - Response Unlimited

Vol. 26, Issue 1
04/02/2005

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In every issue of Growing Your Organization we try to provide you with information comprising a broad range of marketing techniques, strategies, and ideas. We hope you find the articles below both informative and helpful to your marketing strategy. If you are interested in a particular topic, or simply have a question, comment, or concern, please contact us today and we will be happy to assist you in any way possible.

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BRANDING - Consistency is Key / Fundraising Success Magazine

By Roger Sametz and Andrew Maydoney

Donors won't 'get' your brand if it isn't on point, well defined and presented in the same way across all your communications mediums. When it comes to branding, it's important to - groan - get all your ducks in a row.

Full Article...

Blockbuster Direct Mail / Target Marketing Magazine

By Hallie Mummert

Secrets of the decade's most successful controls.

Full Article...

Special Report: Online Giving Is More Than The "Donate Now" Button / The NonProfit Times

By Robert Ford

Communication with donors equals dollars. Thatís a direct response truism. So why do nonprofits slap a "donate now" button on their Web sites and expect the money to roll in?