Vol. 25, Issue 1
03/10/2004

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In every issue of Growing Your Organization, we try to provide you with information comprising a broad range of marketing techniques, strategies, and ideas. We hope you find the articles below both informative and helpful to your marketing strategy. If you are interested in a particular topic, or simply have a question, comment, or concern, please contact us today and we will be happy to assist you in any way possible.

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Do not forget to check out our Top Ten list! Browse our complete online datacard catalog at responseunlimited.com.

The 21 Indisputable Laws of List Testing and Performance / crm2day.com

List selection can make or break your acquisition mailing. Here are some guidelines that can make your list tests more accurate and useful, and increase response when rolling out to the winners:

Full Article...


Upgrading Donors: Be Persistent, Not Pushy/Fundraising Success Magazine

Thoughtful, well-executed upgrade campaigns will get the job done without scaring off your most loyal donors.

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Target Christian Sports Enthusiasts with Sports Spectrum Magazine!

Sports Spectrum is the premier sports magazine focusing on Sports from a Christian worldview. And now the list is available for rental for the first time!

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41 Test Ideas for Better Response/Target Magazine

In search of ways to boost your response rates this year? Look no further. Here are a host of test ideas for you to consider.

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Effective E-mail Creative Strategy/Target Magazine

The success of your e-mail creative hinges, in large part, on four strategic elements. Read this article to find out what they are.

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