DM Shifting From National to Local - Glenn J. Kalinoski / DM News

"The days of direct marketing being a national focus are over," says the co-founder of Libey-Concordia, advisers and investment bankers to the catalog industry. "The days of direct marketing being a regional and local focus are beginning..."

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If your organization is not collecting email addresses along with the standard address and phone number data, now is the time to make that a priority. Email offers many advantages in keeping in contact with donors and supporters. Read this article to find out the fastest and most economical way to jump start your email program.

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What is one of the most critical issues involved with e-mail list growth? The effectiveness of your sign-up or registration process. Check out this article to find out how you can measure your results.

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There has been a fair amount of discussion the last few years about techniques like CRM. While these techniques are quite valuable, and some campaigns have worked spectacularly; others have not fared as well. A good explanation for the less successful efforts may be a poor grasp of customer data...

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Customer Relationship Management is nothing new. What is new are the strategies, technologies and applications that enable better management of customers, their information, and the business as a whole. But even with these advances, the basic fundamentals of CRM are constant...

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