25 Ideas for Getting Your Envelopes Opened - Target Marketing

As part of doing everything you can to keep your own direct mail efforts alive and well, you must test. One of the key components to test is your carrier or outer envelope.

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A straightforward direct mail appeal was enough to generate more than a 10 percent response rate for Rockford Rescue Mission, a church-affiliated rescue mission serving men, women and children in Rockford, IL. All it took was a letter, an insert and a tent card in a number 10 envelope.

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Response Unlimited recently announced its plans to enhance its records with the latest demographic information.

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Anyone who has studied marketing is aware of the four Ps. But did you know e-mail marketing has its own four Ps: permission, privacy, profiling and personalization?

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Now you can target businesses by direct mail, telemarketing and fax!

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