|
In every issue of Growing Your Organization we try to provide you with information across a broad range of marketing techniques, strategies and ideas. We hope you find the articles below both informative and helpful to your marketing strategy.
If you are interested in a particular topic, or simply have a question, comment or concern, please contact us today and we will be happy to assist you in any way possible: info@ru-lists.com or
call us at (540) 943-6721.
Be sure to check out our Top Ten lists at left. Browse our complete online datacard catalog at ResponseUnlimited.com.
Tap into our 30 years of experience with conservative and Christian organizations in picking the best performing mailing lists for your offer! Our recommendations are FREE! And there's no obligation to rent or buy anything! Click here for the opportunity to email us a sample of your mailing piece or telemarketing script!
The Biggest Threat to Direct Mail: The U.S. Postal Service
Surprisingly, one of the biggest threats to the existence of direct mail is not email, social networking, or other online media, but that of the U.S. Postal service. "Each time USPS asks for a rate hike," writes Craig Huey (president of Creative Direct Marketing Group Inc) "marginal mailers are forced to find alternative marketing methods and larger mailers have to cut back..."
Full
Article...
Guiding Donors' Journeys With Your Database System
You have a new donor who has just given his or her first gift. Now what? As a fundraiser, you realize that the first donation is merely the first step in your donor-relationship journey. Strengthening this relationship however, will take work and strategy. Read on for insight on how to tackle this feat, utilizing your own donor database...
Full
Article...
Why Aren't Fundraisers Asking for Referrals? Coaching Tips for Not-for-Profit Managers
Research has shown that over 80 percent of donors would recommend the organizations they support to others. With the race to gain new donors seemingly at an all time high, having the introduction and trust of your organization already passed to another potential, viable, donor would surely give your organization a leg-up among the competition. So why aren't more fundraisers asking for referrals?
Full
Article...
Get a Jump on End-of-the-Year Fundraising
With the summer being well underway, it may be a good idea to start thinking ahead to the end of the year...and the giving boon which comes with it. Analyzing and strengthening your donor relations is a good way to start. See how many items on this list your organization can check off to be better prepared for the upcoming holiday season...
Full
Article...
99 (Nearly) Painless Ways to Boost Your Direct Mail Response
Successful direct mail response requires utilizing the correct tactics and formulas in order to best show what your organization has to offer. And while this takes time, money, and effort, finding triumphant in the right combination makes the cons pale in comparison. If you're looking to improve your direct mail response, here are 99 time-tested direct mail tactics you should consider...
Full
Article...
|
