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List No: 2736 | ||
146,316 Opt-In Emails.........$135/M* (see additional segments/pricing below) *$20/M transmission fee applies
The Passion of the Christ is undoubtedly the most successful Christian movie release of all time. Produced and financed by actor Mel Gibson, the movie went on to gross well over $600 million dollars worldwide. Despite being turned down and shunned by top Hollywood executives, Gibson forged ahead with The Passion, making it not only the top grossing movie of 2004, but also one of the top grossing films ever produced! The marketing efforts for this film relied heavily on word-of-mouth and an aggressive grassroots campaign to church members that focused on advance ticket purchases of the movie. This effort led to entire movie theatres being sold out weeks and months in advance of the first showing. In all, nearly 1 million individuals purchased these advance tickets. Now, for the first time, this list is available for rental. SELECTS/COUNTS: Catholics = 29,245 @ +$10/M Protestants = 501,596 @ +$10/M Gender: Male = 346,140 Female = 396,497 @ +$10/M Hispanic = 43,398 @ +$10/M Multi-Response Donors = 102,094 @ +$20/M Mail Responsive Donors = 75,090 @ +$25/M Many more selects available!!!! |
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