14,975 1 Month Recency........+$21/M
49,007 3 Month Recency........+$16/M
98,692 6 Month Recency........+$11/M
299,635 Active Subscribers.....$105/M
32,225 12 Month COA...........+$11/M
37,985 6 Month Expires........$75/M
903 Canadian Subscribers...$400/F
Non-Reciprocal Fee.....+$20/M
Fundraiser..............$75/M
Guns and Ammo Magazine is geared toward hunters, competitive shooters, handloaders, plinkers and avid collectors - in fact, anyone with an interest in guns and the outdoors. Guns and Ammo emphasizes responsible firearms ownership with gun safety a primary concern. These subscribers are serious gun enthusiasts who consider their avocation and right to keep and bear arms and important and integral part of their lives. Each issue delivers a mix of hunting, shooting, handloading, cowboy action, new gun evaluations, classic arms and other firearms-related technical material. Environmental issues and new trends are also discussed.
Demographics: Average age 40 $56,000 Average household income 70% College educated 66% Own a dog 29% Own a retriever 56% Own non hunting dogs 49% Camp 54% Fish 61% Have purchased a gun in the past year and plan to purchase another in the next 12 months 81% own & use scopes & binoculars 99% Own an average of 22 guns 52% Reload their own ammunition
** No telemarketing allowed. **
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SOURCE:
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100% Direct Mail
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AVG UNIT SALE:
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$17.94 /Year
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ADDRESSING:
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| Cartridge |
$25/F |
| E-Mail |
$50/F |
| Modem |
$25/F |
| P/S Labels |
$ 8/M |
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KEYING:
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$ 2/M
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SELECTIONS:
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State, SCF, Zip Paid Gender Age Income Nielsen County Lifestyle Select Chng of Address Monthly Hotline 3 Month Hotline
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$11/M $11/M $11/M $11/M $11/M $11/M $16/M $11/M $21/M $16/M
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MAINTENANCE:
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Updated Monthly
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MINIMUM:
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5,000
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