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Will we get too much flack from our constituency?
Actually,
studies show most people want more mail.
Screen all offers and rentals to your list carefully and let only those
organizations and companies mail to it that are reputable and provide
a service or product that will benefit your constituency.
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Many people on our list have asked we not let their names out. How do
we handle that?
Simple.
Tell them that from time to time you are approached by other organizations
or ministries that have something very beneficial to offer them. Ask them
to tell you if they are not interested in such offers, and flag their
names so that they are never rented out. A list of people who have requested
other organizations that their names not be rented out can also be made
available. But they will be a tiny portion of your
entire list. Most individuals will appreciate receiving high-quality
beneficial offers and opportunities for involvement from other companies
or ministries. You will also appreciate the additional revenues.
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We have a list of expires or former donors, but it is no longer being
kept clean. Can we consider renting it?
Response
Unlimited
can have the mailing list cleaned for you. In addition, the list can be
enhanced, which will greatly improve its value.
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How can I protect the list from being stolen?
Steps can be taken to ensure that this doesn't happen. During nearly twenty
years of involvement in this business we have not found one instance of
a list ever being stolen.
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Can I rent the list selectively?
Yes,
you can refuse to rent to anyone for any reason
(for example, major competitors). You can rent your list only as often
as you want, if you desire. You choose the mail dates others will have
to abide by.
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Won't renting my list reduce its value to me?
No. Evidence has shown just the opposite to be true.
As people become more direct-mail oriented by benefiting from services
and products they've bought through the mail, they will respond more readily
to such offers, particularly yours, since you already have their loyalty.
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My list of expires or prospects is useless to me, why would anyone else
want it?
Just because you have exhausted the potential of a mailing list doesn't
mean it is not valuable for someone else. While those on the list may
not be interested in what you have to offer,
they may very well be interested in what someone
else has to offer them.
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How can I pursue the possibilities of putting my list on the market?
Call Response Unlimited for a free analysis
of your mailing list and its potential worth in rental income to you.
Find Out More!
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